Yale-NUS produced a variety of visual signs and symbols to represent itself both to the outside world and to itself. These included images, texts, designs and colours that reflected and embodied the College’s values, ideas and aspirations.
It was particularly important for a young academic institution like Yale-NUS to establish a set of consistent and impactful visual representations to help create a sense of community and identity.
Much of the initial inspiration came from the College community itself, with students, faculty and staff involved in originating and developing ideas. Students were also regularly involved in implementing the ideas, using their artistic and design skills to bring the symbols to life.